HOW DID DEXCOM REACH ESTONIAN DIABETES COMMUNITY AND DECISION-MAKERS THROUGH THE STORIES OF LOCAL BRAND AMBASSADORS?
The creation of the Rail Baltica business network highlighted the peculiarities in creating business networks in the Baltic region
I have always been interested in communication and government relations projects in the field of transit and logistics. In almost 15 years in the PR business I have advised various companies in the field of transit and logistics. In the late 1990s, when oil transit was one of the engines of the Estonian economy, I had the opportunity to start my work as a PR manager for companies such as N-Terminal and Pakterminal. Over the years I have also advised Eesti Raudtee, Nordica and several other interesting transit and logistics companies in Estonia.
How did the Haabersti bridge become the Rocca al Mare overpass?
Andreas Kaju: State that is and yet is not
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