More and more international and Estonian companies are moving in a direction where the entire work of a communication department is outsourced to an agency. Is this decision justified, and in that case, what is the key to smooth cooperation?

In summer 2020, we started recording the podcast Trend Makers in cooperation with the Kristiine and Rocca al Mare Centers, and the Kõrvauss studio. In Estonia, Kristiine and Rocca al Mare were the first shopping centers to create such an additional channel for themselves.

Climate change, plastic pollution, and biodiversity loss – these problems are all increasingly at the heart of the populations of advanced societies, affecting consumption decisions and governments around the world.

Entrepreneurs often ask us how to understand when a situation is a crisis that needs to be resolved using crisis communication techniques. Today, a crisis is defined as any case that the public perceives as a crisis. And oh, how people love crises! Especially ones they understand well.

Being part of international networks provides us and our clients with additional opportunities. Going to foreign markets with our clients has become significantly faster and easier, because we are supported by a network of experts,” said Ann Hiiemaa, META’s Business Development Manager.