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HOW DID DEXCOM REACH ESTONIAN DIABETES COMMUNITY AND DECISION-MAKERS THROUGH THE STORIES OF LOCAL BRAND AMBASSADORS?
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ANDREAS KAJU: HOW TO COMMUNICATE IN TIMES OF WAR?
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Social media activism — a lazy or powerful tool?
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The creation of the Rail Baltica business network highlighted the peculiarities in creating business networks in the Baltic region
I have always been interested in communication and government relations projects in the field of transit and logistics. In almost 15 years in the PR business I have advised various companies in the field of transit and logistics. In the late 1990s, when oil transit was one of the engines of the Estonian economy, I had the opportunity to start my work as a PR manager for companies such as N-Terminal and Pakterminal. Over the years I have also advised Eesti Raudtee, Nordica and several other interesting transit and logistics companies in Estonia.
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How did the Haabersti bridge become the Rocca al Mare overpass?
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Andreas Kaju: State that is and yet is not
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How to get a quarter of a million people to the market in a week?
A few years ago, the communication of the opening of the Balti Jaama Market received a lot of attention and the golden egg of Event Communication. What brought (and still brings) so many people to the market? The correct answer is a unique concept and planned communication.
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