Lily is PR Lead at META Alpha. She received her higher education at the University of Amsterdam, where her Media Studies degree provided her with media analyzing abilities as well as a comprehensive understanding of the digital media world. During her education, she also participated in an accelerator program to launch her own firm, Hoovus, which provides artists with a transparent digital platform for selling their paintings.

Throughout the process, she found that she is more captivated by the technology and startup components, which she wants to integrate with her media studies. Lily is accomplishing just that in the sphere of communication and marketing by obtaining media coverage for startups and working with technology firms, as well as startup communication and establishing personal brands on LinkedIn. She has worked with companies such as GScan, Futugrid, Kwota, Snabb, Easyref, Tele2, Work in Estonia, and the Software Defined Space Conference.

Ann Hiiemaa has worked as a journalist in Estonian biggest daily newspaper Postimees, has consulted startups such as Starship, Lightyear, Bikeep, Jobbatical, MeetFrank, Erply and Wolt. Ann has also consulted Karma VC.

Through her experience of working with investors, Ann knows how to create a compelling story about technology and the teams behind it. She loves product launch communication and telling the authentic story of startups.  Ann is one of the most awarded PR-consultants.  She has filled META’s award-wall with the main international PR-awards- European Excellence PR-gold, PR-Examples and IPRA-awards. Not to mention Golden Eggs (12).

Madis has worked in all fields related to marketing imaginable, but has always kept content creation closest to heart.

Throughout his career he has led agencies and teams of up to 20 people, which gives him a strong touch of reality regarding finances and how a company works. Content creation and spreading it online are necessities when it comes to start-ups and “new business” companies. Numerous awards and firsts in Estonia have been part of his path, however, he is looking forward to expanding clients’ projects worldwide.

Maria Magdaleena Lamp is a seasoned copywriter and creative co-founder of Do All Write. Since entering the world of copy and content way back in 2014, Maria has written for award-winning campaigns, built brand voice guidelines from the ground up, and crafted a vast amount of content that jumps off the page and sticks in the reader’s mind. After five years as an in-house content writer and strategist at Jobbatical, Maria has spent the past couple of years spreading her love of memorable words around more evenly, helping brands find and use their voice in a way that is uniquely, irresistibly theirs.

Vira is a detective at heart — finding the pieces and putting them together. She started freelance content writing because no matter how good her commercial real estate appraisal reports were, bankers only opened them for the numbers. (Rude.)

With an analytical mind and a constant curiosity, Vira gets excited about communicating big ideas effectively. At Do All Write, she helps companies nail down messaging, communicate new initiatives, and shape brand identity.

While she wouldn’t call herself a particularly adventurous person, Vira often finds herself explaining how (and why) she moved her family halfway around the world and started a business there.

Annika is a lead generation SEO and content strategist that works with B2B SaaS firms wanting to increase conversions from organic search traffic. Extensive experience in project, team, task and business management, as well as development tools. Annika also provides strategy and marketing team coaching. Her primary focus is on English-speaking global markets. Americans and Europeans make up the majority of the clients, including Bindwise, Weekdone, Merit Aktiva, Kontentino, and Relancer. She has mentored at Latitude59, Superangel and Salto-organized business bootcamps, as well as the EIA entrepreneurship camp.

Anni has over ten years of expertise training start-ups. Tens of thousands of young entrepreneurs have received training from the European Innovation Academy (EIA), the international organization she founded to promote entrepreneurship. Anni has worked with public and commercial organizations in Portugal, Italy, Qatar, China, and other countries to assist them develop entrepreneurial and innovation skills.

She has worked with well-known corporations including Google, Mercedes-Benz, Allianz, etc. UC Berkeley, Princeton, and Michigan University are just a few of the several universities that Anni has worked with.

Throughout her six years in France, Anni led entrepreneurship workshops with more than 500 participants. She has worked with businesses, colleges, and VC firms in Silicon Valley, where she has developed a network of tech industry insiders.

Anni holds a Master’s degree in Innovation and Entrepreneurship from HEC Paris.