Defining the problem
Necessary background studies
Stakeholder mapping, opinion leader surveys, mapping political trends, social developments and media attitudes.
Developing strategic starting points
Starting tactical activities
Developing a final understanding of suitable methods and specifying the intensity of the activities.
Tactical action plan
Practical media plan, target group and stakeholder management plan, distribution of internal and external activities.
Implementing and evaluation
Implementing the action plan
Monitoring and evaluation of results
Feedback mechanisms for results are established based on the nature of the project and task.