META WAS AWARDED ‘PR AGENCY OF THE YEAR 2022’ TITLE
META Advisory was awarded the title of ‘PR Agency of the Year 2022’ at the oldest and most important marketing and advertising competition in Estonia, receiving two gold, two silver and two bronze awards for outstanding campaigns.
At the Kuldmuna 2022 creative competition party held at Põhjala factory on 13 May, awards were given to the most talented Estonian marketing, communication and advertising agencies and clients and their collaborative creative works. META, which won two gold, two silver and two bronze eggs, was awarded the title ‘PR Agency of the Year 2022’.
“While we strive to do gold standard work every day, there are some projects and campaigns that resonate more than others or have been particularly effective in helping clients achieve their strategic goals,” commented META partner Andreas Kaju. “This is the second time in the last four years that we have been titled ‘Agency of the Year’ and we can be sure that it will not be the last.”
META thanks its clients for the opportunity and trust to create new solutions where there is no previous case study. “We also send our congratulations and thanks to our good partners, because only with you it is possible to create campaigns that really work,” said Kaju.
“While we strive to do gold standard work every day, there are some projects and campaigns that resonate more than others or have been particularly effective in helping clients achieve their strategic goals.”
The jury selected the best entries in each category from a total of 822 entries. The PR jury included Ann Hiiemaa, META’s New Business Development Manager. In addition to her, there were six other members of the PR jury, including top people in their field from agencies, clients, both public and private sectors.
The organiser of the Golden Egg competition, The Association of Marketing Professionals (TULI), is an association of all marketing professionals whose mission is to raise awareness of the various aspects of marketing among local businesses and Estonian society as a whole. Kuldmuna, now in its 24th year, is therefore the oldest and most important advertising competition in Estonia.
AWARDS
🥇 GOLDEN EGG
- Public Sector Communication
Digitally Wild press trip: how €45 000 brought €500 000 worth of media coverings
Client: Enterprise Estonia
Team: Mirjam Mäesalu, Maarja Karmin, Anni Türkson
. . . . . . . . .
- Influencer Marketing
Joel Ostrat’s Maestro burger in McDonald’s restaurants
Client: Premier Restaurants OÜ/McDonald’s Eesti
Team: Helin Naska
🥈 SILVER EGG
- Corporate Communication
How Tele2 cancelled its Christmas campaign
Team: Ann Hiiemaa, Lily Mägi, Laura Põldma
. . . . . . . . .
- Influencer Marketing
Dexcom Warriors
Client: Dexcom, Inc.
Team: Cairit Eit, Andreas Kaju, Rainer Laurits
🥉 BRONZE EGG
- Integrated Communication Campaign
Ivo Nikkolo rebranding communication
Client: Baltika AS
Team: Helin Naska
. . . . . . . . .
- Event Communication
Exhibition “Hirmus”
Client: Balti Jaama Turg/Astri Grupp
Team: Riin Härma, Kert Kask
Gallery
