As a Reputation Management team consultant, Kaarel helps META clients formulate and implement the best communication strategy to achieve their long-term goals. He has studied semiotics and cultural theory at the University of Tartu and knows that the world around us is created not only by actions but also by words—and to create a big picture, one should start with details.

Before joining the META team, Kaarel worked in the Office of the Prosecutor General as a Public Relations expert and is used to unexpected and tense situations, where a quick understanding of the current situation and decision-making is needed.