At META Advisory, we work every day to ensure our clients receive the best possible advice and support – and behind that is always our people. Over the coming months, we’ll introduce our consultants more closely: what they do, what they’ve done, and how they think.
Christman Roos
If you think back more than five years, to 2021, when you had just joined Rud Pedersen, what surprised you about government relations work at the time, or what did it teach you? How has that experience influenced the way you work at META today?
Joining Rud Pedersen came at exactly the right time for me. By then, I had already built up considerable experience in the public sector, and it felt like the right moment to take on new challenges. What surprised me most was the warm welcome into the new team – it felt as though we had known each other for years. I carried that experience with me when I joined the META team, and now I try to pass it on to new colleagues myself, so that their experience and integration into META can be as smooth as possible.
What has been the biggest highlight or achievement of your career – the one you are most proud of?
Over the years, there have been many highlights and achievements, both big and small. At META, I have learned that even small wins deserve to be celebrated. One recent highlight was definitely winning the title of PR Agency of the Year at the Golden Egg awards. On a personal level, I am proud that I have been able to expand my expertise into fields I previously had no experience with. In addition to digital and technology issues, I am now comfortable contributing to discussions on food, beverages, and agriculture as well. I am also proud that, through our clients’ advocacy work, we have helped keep the voice of reason heard and, in doing so, mitigated risks that could have threatened businesses.
What has been the biggest lesson you have learned over the past five-plus years working in government relations and agency life?
The biggest lessons come above all from both positive and negative experiences. Starting with the latter, this work has increasingly reinforced for me that assumptions are the mother of all problems – the less you assume, the better. Time and again, you find that logic and real life often have very little in common. On the positive side, one important lesson has been that in a professional team, you can trust your colleagues completely. No one is left to struggle with their concerns alone.
If you had to sum up in one sentence what lies at the heart of good government relations work, how would you describe it?
Good government relations work is like skilful rally navigation – the better your preparation and the better you account for the conditions, the better the result.
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