At META Advisory, we work every day to ensure our clients receive the best possible advice and support – and behind that is always our people. Over the coming months, we’ll introduce our consultants more closely: what they do, what they’ve done, and how they think.
Karin Järvet
1. If you mentally go back more than five years, to 2020, when you had just joined Rud Pedersen Group, what surprised you about the job, or what did it teach you at the time? How has that experience influenced the way you work at META today?
Joining the Rud Pedersen Group made it very clear to me just how much stronger the work becomes when genuinely different experiences and perspectives are brought to the same table. I came from a private-sector marketing background, while many of my colleagues had experience in the public sector, and that combination showed me that the best solutions do not come from thinking alike, but from combining different kinds of knowledge smartly and purposefully.
That experience also pushed me to use my own skills and knowledge more consciously and with greater depth. It continues to shape how I work at META today: I see different backgrounds not as a contrast, but as a tool for building stronger ideas and creating more value for clients.
It also reinforced my belief that strong strategic, communication and leadership skills create value across very different contexts – they are highly transferable and universally relevant.
2. What has been the biggest success or achievement of your career – the one you are most proud of?
The moments that matter most to me are the ones when it is genuinely clear that our work created real value for a client. Not just that a project was completed, but that it made a difference, helped move something forward, and truly mattered to them – especially when they take the time to say so.
Moments like that are just as meaningful to me internally, too: when a colleague says I have helped them move something forward, whether in a small way or a bigger one. Impact is impact. For me, the growth of people and teams has always meant more than any title ever could, and there is something deeply rewarding about seeing others succeed and knowing you played a part in it.
And then, of course, there are those especially sweet moments too – like winning my first Golden Egg award this year. 😉
“And then, of course, there are those especially sweet moments too – like winning my first Golden Egg award this year.”
3. What has been the biggest lesson for you during more than five years in a PR agency?
One of the biggest lessons I have learned is that communication is not only the substance of the work – it is also one of the most important tools we have. Good work does not emerge from assumptions, and it certainly does not happen in a vacuum.
It requires honest communication with your team, your client, and, in truth, with yourself – about expectations and possibilities, strengths and risks, but also doubts and the things you may not yet be ready to take on. The more transparent those conversations are, and the earlier they happen, the stronger the collaboration, the better the outcome, and the healthier the working environment.
And one more thing: clarity is almost always more important than speed. Especially when the goal is not simply to react quickly, but to do genuinely good work.
#teamtour
