Lily is PR Lead at META Alpha. She received her higher education at the University of Amsterdam, where her Media Studies degree provided her with media analyzing abilities as well as a comprehensive understanding of the digital media world. During her education, she also participated in an accelerator program to launch her own firm, Hoovus, which provides artists with a transparent digital platform for selling their paintings.

Throughout the process, she found that she is more captivated by the technology and startup components, which she wants to integrate with her media studies. Lily is accomplishing just that in the sphere of communication and marketing by obtaining media coverage for startups and working with technology firms, as well as startup communication and establishing personal brands on LinkedIn. She has worked with companies such as GScan, Futugrid, Kwota, Snabb, Easyref, Tele2, Work in Estonia, and the Software Defined Space Conference.