Heidi is a marketing communications consultant at META Advisory. Upon completing her bachelor’s degree in public relations from London Metropolitan University, she started her career in a small London fashion company, focusing on digital marketing. A few years later, she moved into the construction sector, working for over six years in the public relations and communications department at McLaren Construction Group, progressing from an assistant to a communications business partner. 

Heidi joined META from the fintech company Yolo Group, where she managed international brand communication projects and employer branding. 

Based on her previous experience, Heidi specialises in strategic social media development and content creation for companies of various sizes. She has led digital communications for sports innovation projects with Arsenal and Southampton FC and has helped to execute several marketing projects in the cryptocurrency sector. Additionally, Heidi has coordinated the complete rebranding of companies twice and has been involved in event marketing. 

Thanks to her years of experience in multicultural companies, Heidi can quickly adapt to different international projects. Her favourite areas are brand communication, specialising in employer branding, creating social media content plans, and internal communications.