As a junior consultant, Anett plays a vital part in supporting various client relationships and projects of the marketing communications team. Anett holds a Bachelor’s degree in Public Relations from Tallinn University and is currently completing a Master’s degree in Journalism and Communication from the University of Tartu, having also studied for one semester at the Vrije Universiteit Brussel in Brussels. Anett’s studies have given her a good knowledge of the Estonian media landscape, social media, start-up strategy and the opportunities and risks of data mining.

In the past, Anett has contributed to student advocacy and managed smaller marketing and communication projects in the public sector. Her previous experience working in a communications agency has allowed her to work on many challenges and issues simultaneously, giving her intense exposure to the construction, shipping and cosmetics industries. Anett is most fascinated by the potential of integrated marketing communications to build an organisation’s image and deliver its messages.