A crisis hits hardest and has the most impact on organisations that aren’t prepared. Crises can’t be prevented, but you can prepare for their consequences, such as loss of trust — and plan how to regain it.

WHY?

A comprehensive crisis communication training and consulting programme equips your company’s leadership and employees with the skills and tools needed to minimise potential damage and loss of trust with key stakeholders (clients, partners, shareholders/investors, regulators, etc.) during a crisis.

HOW?

The crisis communication training and consulting programme is tailored to your organisation’s industry and situation. It consists of five stages, covering preparation, simulation and follow-up activities. The outcome is a set of skills and tools that prepare you for even the most complex challenges.

1. Training and workshops: We share industry-specific knowledge, experiences and best practices. Team members can analyse previous actions and identify areas for improvement. We’ll also agree on rules for crisis management.

2. Media simulation: A realistic crisis communication exercise using the Black Swan platform, which creates a real-time crisis atmosphere. We prepare a scenario tailored to your industry’s specifics and risks. Sharp articles appear, social media buzzes and reporters request comments. Now is the time to act.

3. Crisis communication guide: We analyse issues and inconsistencies from the simulation. Together, we create a clear guide that ensures quick and appropriate responses to maintain trust.

4. Active crisis consulting: META consultants are available for you 24/7 whenever crisis communication is needed.

5. Reputation recovery communication: After stabilising the situation, we provide support in planning and implementing reputation recovery strategies.

The active part of the training and simulation takes one to two business days, depending on the number of participants. All follow-up activities are carried out according to real needs and prior agreements.

WHO IS IT FOR?

The crisis communication training and simulation program is designed for companies that understand their most valuable asset is their reputation. The workshops and simulations are for top executives, communication staff, and other company spokespersons who have roles to play in a crisis.

Crises can’t be prevented, but you can prepare for their consequences, such as loss of trust — and plan how to regain it.