Reet’s role is to provide clients with new, exciting and high-impact ideas that deliver real results. Her previous experience as an economics journalist for two of Estonia’s largest daily newspapers sparked a keen interest in finance and technology. Reet believes that educating people on seemingly complex economic issues can significantly contribute to improving our overall well-being and the sense of security of Estonian citizens. In addition, she has worked in media relations at the Tax and Customs Board and also helps META’s clients reach their target groups through various publications. For Reet, the important thing is the result, which does not end with the punctuation of a piece of writing, but with a positive influence on the reader’s behaviour.