Kerl has a wide range of experience in both journalism and marketing, so she has a good understanding of how journalism and social media work. She can set precise and good messages and knows how to reach her target audience best.

Kerli’s strength is her project management skills. She has managed McDonald’s restaurant Näljane Nelik Maestro burger and also the villemdrillem meal campaigns and has done event communications for several successful events both locally and internationally.