As a Junior Consultant at META, Anna’s portfolio consists mainly of clients in the retail, industrial, and fintech sectors. She specialises in communications, media relations, and social media, including influencer marketing. She has also further developed her design skills through professional training, enabling her to help clients communicate clear visual messages and strengthen brand visibility.

She holds a bachelor’s degree in Journalism and Communication from the University of Tartu. Her studies deepened her interest in the communications field and gave her the opportunity to contribute to projects related to both media literacy and social issues. Since her bachelor’s thesis focused on political communication, she is also particularly interested in politics and government relations.

Anna has worked as a journalist at Postimees, which gave her a strong understanding of how the media industry operates. Her journalism background has equipped her with strong writing and analytical skills, the ability to work well under pressure, a broad perspective, and the capacity to respond quickly to large volumes of information. She has also previously developed her expertise through communications internships, where she worked on tasks such as implementing creative ideas and PR strategies, as well as organising events.

Among Anna’s most recent projects are supporting a retail chain’s pricing strategy through PR and social media activities, delivering social media workshops as part of a public sector organisation’s strategy development process, and organising an event for an international fintech company. Thanks to her diverse range of experience, Anna has strong project management skills that help tie communications activities into one cohesive whole.