The marketing communication team’s senior consultant Karin has more than ten years of experience in the marketing field, backed by a university degree. She has worked with Estonia’s market-leading brands, such as Estravel travel agency and Apotheka pharmacy. More recently, Karin led the marketing team at MyFitness Estonia and started to share her expert knowledge with startups. Karin’s previous experience brings us a better understanding of a company’s internal needs and objectives and how to combine this with strategic communications.

Additionally, Karin has extensive experience in the digital marketing landscape, enabling her to provide META’s clients with digital strategic advice and create integrated campaigns. On the one hand, Karin believes that it is essential to link communication with the company’s objectives. On the other hand, she knows that communication needs to go hand in hand with the creative idea to reach the consumer and clearly touch their daily lives.